Our thoughts, opinions and rants...
Our thoughts and opinions on all things marketing, online, social and, well, everything else. If you like, read and share, if not please let us know.
Filtered page list thing...
Covid 19: Can we trust China?
One of the core issues that will raise its head in the post-Covid-19 world will be whether the West can ever trust China as an equal trading partner again.
Covid 19: an end to globalisation?
Globalisation has been a corporate mantra for the last fifty years - but has it run its course and is Covid-19 the instrument of its demise?
Covid 19: Strategies for Survival
How can businesses use the downtime that has been forced on them to improve their marketing for when the crisis is over...
Covid 19: Threat, Opportunity
The Corvid 19 pandemic threatens virtually every business, but for some, the lucky ones, it may also offer opportunity to improve processes, marketing and the like during enforced downtime.
It's a long one, but jam packed full with top tips, tricks & suggestions. If you're thinking newsletters - worth a read...
The High Street is dead…
An alternative perspective on the fall from grace of the great British High Street…
Recipe: Hot Lemon
Hot Lemon's very own hot lemon recipe - our pick-me-up of choice...
The Benefits of Hot Lemon
A question we are often asked - what are the benefits of Hot Lemon?
Our website design process
Hot lemon's website design process - how we do what we do. From objectives, research, through design & development to delivery...
Basics: The SEO Starter Guide - Part One
SEO doesn't have to be hard. Our starter guide gives you the basics for on page search engine optimisation
Email marketing - a presentation
A simple introduction as to why email marketing is still relevant and important...
Basics: Website Content
When developing your first website, it's a challenge to know what content you should have in your website and where it all should go
Basics: The Customer Proposition
A customer proposition is a clear and concise definition of what your business offers your customers.
Basics: The Marketing Plan
Hot Lemon's Basics series - Marketing Plan: Like everything else in the business world – planning and preparation is critical for success. Marketing is no different. Here, an introduction to the marketing planning process