Our thoughts, opinions, articles and commentary on marketing, online, website design, social media and life in general.
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What content should a website have?
Struggling to think what type of content your business website should have? You're not alone - many businesses do. This article discusses what content a business orientated website should have - section by section almost. Not an attempt to template all websites - more to highlight the basics of good web content strategy for business. Additional hints and tips are offered on building out this content to get a well balanced and well-performing website.
Mobile Website Strategies
What's your mobile web strategy?
A short(ish) diatribe on some of the mobile website strategies available to businesses when planning on developing their website. No techno-babble and no endlessly boring stats - just English.
Marketing: Customer Proposition
What it is, and why you should have one
A customer proposition is a clear and concise definition of what your business offers your customers. It is your promise to your customers – “do business with me, and this is what you will get”. In effect it is your business . Find out why a customer proposition is important and what you should have in yours.
The Marketing Plan
What it is, how to write one, how to use one
To quote: "Failing to plan, is planning to fail". Article on marketing planning - specifically: What a marketing plan is, what should be in a marketing plan and how to write a marketing plan. This article does not provide a marketing plan template - but discusses the practicalities and structure for effective marketing planning - which would allow you to develop an effective marketing plan for your business.