Our blog - a collection of our thoughts, views and opinions. From explainers to guides and lots in between.
The eNewsletter Guide
9th November 2022
Developing a strong relationship with your customers is key to maximising their value to your business. Likewise, building awareness and brand value are key in converting interest into action.
Enewsletters can help with both, as well as helping your business structure its marketing. Our, arguably too long, guide to eNewsletters.
Website content - where to start
1st April 2022
Whilst there’s no hard and fast rules about how your website should be structured or what content it should have – it’s not easy developing a structure, or content for that matter, that gets your message across.
Here, some things to think about when considering your new website.
The Marketing Plan - What it is, how you use it
7th January 2022
The marketing plan should be the bedrock of how you grow your business – identifying where the opportunities are and how to achieve them. But how many of us know what a marketing plan is or how to create one.
A simple guide to the marketing planning process.
Can we save the high street?
21st October 2021
Even before the current bout of inflation, recessionary pressures within the economy, the energy crisis, and the continuing fallout from COVID – the writing was on the wall for the demise of the Great British Highstreet. Jeremy Corbyn in 2019 warned of a “retail apocalypse” that could change the face and nature of British society.
But why, and how could this trend be reversed?
The SEO starter guide for ten
23rd July 2021
Search Engine Optimisation is critical for the success of any website. Done well, good SEO can drive interested and engaged visitors to your site that you have a good chance of converting into customers. Done badly, you risk losing any return on investment in your site.
Here, Hot Lemon’s introduction to search engine optimisation.
The Customer Proposition
13th April 2021
The Customer Proposition: a clear and concise definition of what your business offers your customers. It is in effect your promise to your customers - do business with me and this is what you get.
Your customer proposition should be the focus of your marketing and sales activity and at the core of your business.