Our work:

G. H. Financials

G. H. Financials is one of the world’s leading independent clearers in the exchange traded derivatives market with offices in London, Chicago, Hong Kong and Kolkata.

Hot Lemon has had a long working relationship with G. H. Financials, and we were delighted when they selected us, as part of a competitive tender process, to develop their new website which would coincide with their thirtieth anniversary.

Customer focus to the fore

The key objectives for G. H. Financials new website were to make it more concise, customer focused, user friendly and to champion an amended brand identity for the business (in addition to the traditional objectives of expanding viewership and engagement).

These objectives made the initial stages of planning and structuring the site critically important. The old site had over 350 pages of content, much of it legacy, which needed to be slimmed down and refocussed towards the end user. Getting the right structure in place was key.

The second challenge was developing a new more visually orientated design language for the site, as part of the development of their brand identity, G. H. Financials had hitherto had a very text-based approach.

This project was a great example of working in partnership with a client as we worked through the challenges and objectives together to achieve a well-received end result.

Hot Lemon portfolio: Website portfolio: G. H. Financials - About Us page
Hot Lemon portfolio: Website portfolio: G. H. Financials - Services landing page
Hot Lemon portfolio: Website portfolio: G. H. Financials - Market access landing page
Hot Lemon portfolio: Website portfolio: G. H. Financials - Contact page
Hot Lemon portfolio: Website portfolio: G. H. Financials - News landing page
Hot Lemon portfolio: Website portfolio: G. H. Financials - Events landing page