The Mayfair Sporting Club (MSC) is a high-end event management company specialising in black-tie boxing matches at some of the most prestigious venues in the country. They have two primary audiences potential sponsors (corporates & charities) and attendees which are usually from corporate backgrounds.
MSC approached Hot Lemon via a recommendation from an existing client to redevelop their website to give it a more professional look and feel commensurate with the upmarket audience they were targeting and to perform better in terms of search engine optimisation.
To meet the brief, we designed a classically elegant and simple layout that would meet the expectations of the target market and perform strongly in search engine result pages for their choice of keywords. An additional requirement was that the site should be exceptionally easy to update with new events.
Have a look and see how we did.