MOVAITE is a new entrant to the highly competitive construction site access and management sector, a sector dominated by large established players.
Hot Lemon was brought in, on recommendation, to initially update their existing website – make it more professional, make it faster and with better search engine optimisation.
Expanded brief, not just a Website Redesign
However, this soon morphed into a larger project as Hot Lemon made recommendations with regard to the branding & corporate identity of the business, the structure of how they presented their services and the content they were using to promote themselves with.
MOVAITE accepted Hot Lemon’s recommendations, and we created a series of sub-brands within the MOVAITE identity to highlight and promote the individual aspects of the service they offer.