Our thoughts, opinions and rants...
Our thoughts and opinions on all things marketing, online, social and, well, everything else. If you like, read and share, if not please let us know.
Filtered page list thing...
Email marketing - a presentation
A simple introduction as to why email marketing is still relevant and important...
Basics: The Customer Proposition
A customer proposition is a clear and concise definition of what your business offers your customers.
Basics: The Marketing Plan
Hot Lemon's Basics series - Marketing Plan: Like everything else in the business world – planning and preparation is critical for success. Marketing is no different. Here, an introduction to the marketing planning process