The first step in developing an effective website is defining realistic objectives - the what, why, where. For many, this is the hardest part of the process - It’s where reality starts to bite.
Overall objectives of the site:
- Business generation tool
- Business support tool.
It can be both (most sites are), but the overall focus (and importance) should determine the level of resources which should be directed at the site, both initially and ongoing.
Specific objectives of the site:
- Increasing sales
- Reducing costs (of sales / support)
- Developing customer relationships / customer support
- Developing / supporting the brand.
There are many variations here, and again, it could be a combination of many different ones.
Perhaps the hardest to define. It needs to be as specific and granular as possible – whilst still being realistically targetable.
To achieve any of the above objectives, the website needs an effective and sustained promotional / marketing strategy to support it.
- SEO - internal (content)
- SEO - external (link building - needs care)
- Traditional advertising
- Online advertising
Finding out more
If you would like to find out more - start the conversation.